INSIGHTS & INNOVATIONS

From Description to Decision-Maker: AI That Understands Your Ideal Customer

Finding new B2B customers has traditionally meant wrestling with complex filters and endless guesswork. Sales reps often spend hours toggling industry, location, size, and title criteria to try to define their Ideal Customer Profile (ICP). Relevate’s Sales Prospector changes that game entirely. Instead of checkbox gymnastics, reps simply describe their ICP in plain English – and AI instantly delivers a list of qualified leads. This conversational approach replaces outdated search logic with fast, intuitive discovery powered by natural language processing. The result is higher-quality, sales-ready prospects in seconds rather than hours.

The Limitations of Traditional Prospecting

Outdated prospecting tools force sales teams to assemble lists by digging through dozens of filters. You might spend valuable time entering firmographics, technographics, revenue ranges, and job titles – often juggling 30+ options – just to sketch an ICP. This approach is time-consuming and prone to error: narrow filters can exclude perfectly good leads, while broad filters churn out hundreds of irrelevant contacts. Moreover, reps then have to manually verify and clean each list before outreach. In short, traditional prospecting means grueling setup and too much manual work. As one industry analysis notes, without AI “sales teams obtain large amounts of data” but can bog down in time-consuming manual tasks. The upshot? Sales reps waste hours on data entry instead of selling, chasing unqualified leads and missing growth opportunities.

Reimagining Prospecting with Conversational AI

Relevate flips the script by letting you speak to your prospecting tool like a colleague. Simply type (or speak) a short description of your ideal customer – for example, “mid-market healthcare providers using AWS, with a CISO” – and hit search. Relevate’s AI interprets this sentence and matches it against its database of millions of companies and decision-makers. In practice, the AI does the heavy lifting: it“ scans millions of data points to serve up prospects that match your ICP — fast”. The platform’s own description says it best: “Use plain language to ask for your ideal customer and we deliver results in real time”.

This conversational search means no more clunky filters. You describe what you want, and the AI finds it. As Relevate explains, you can “say goodbye to clunky filters. Use natural language to search for your ideal prospects — just ask AI, and it delivers highly relevant results in real time”. In practice, that translates to reps clicking one field and instantly getting a focused list, instead of configuring a dozen criteria. Even better, the AI can handle subtle criteria (like purchase intent or recent funding) that rigid filters might miss, surfacing prospects that really match your ideal profile.

How It Works: From Description to Leads

Relevate’s Sales Prospector streamlines discovery into a few easy steps:

This workflow means your team spends minutes searching instead of days. The AI handles the grunt work behind the scenes, letting you focus on the human part of selling.

Benefits of Natural Language Prospecting

Together, these benefits translate into a more productive sales motion. Reps build healthier pipelines faster, and managers gain confidence that outreach is focused on the right targets. 

Relevate’s Sales Prospector brings your ideal customer right into focus. Instead of wrestling with filters or outdated lists, you get targeted, sales-ready leads with a few keystrokes. This means faster pipeline growth and more time closing deals.

Ready to experience it?

Try Relevate today and describe your perfect customer in plain English. You’ll see real-time results backed by AI and verified data, not guesswork. Start your free trial of Relevate Sales Prospector and revolutionize your prospecting now.

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