Relevate AI gives print and direct marketing providers the complete stack, AI audience modeling, intent-powered prospect lists, triggered direct mail, integrated email and social amplification, and closed-loop attribution that ties every conversion back to a household. No changes to your print workflow. White-labelled under your brand from day one.
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of all US households covered
consumer & B2B attributes
average ROI improvement
Fortune 500 clients served
Purpose-built for print and direct marketing providers
not retrofitted from a generic MarTech platform.
Direct Mail remains central now running programmatically
Direct mail is the only channel that physically lands in the hands of your client's best prospect. Relevate builds every campaign around that moment — triggered by digital intent signals in near real-time, amplified through coordinated email and social, tracked through QR codes and PURLs, and proved through closed-loop attribution. This is programmatic direct mail: continuous, intent-driven, fully measurable.
Most platforms give you a list. Relevate gives you a living, breathing picture of every household in America, enriched with 1,500+ attributes, linked across every device, and refreshed continuously with real digital intent signals. That's the difference between a mail drop and a programmatic direct mail program.
of all US households covered
consumer & B2B attributes per profile
Near Real-Time digital intent signals
A persistent, always-on identity graph linking names, addresses, emails, devices, and behaviors into unified consumer profiles. Digital intent signals, browse, search, and in-market behaviors are refreshed continuously, so your clients reach households actively researching their category this week, not households that were in-market a year ago. The same identity graph powers both prospecting campaigns (finding new customers at peak intent) and customer DM campaigns (scoring your client's existing file for propensity to respond).
Age, income, education, household size, homeownership
Propensity segments, lookalike models, lifestyle clusters
Transaction history, spending patterns, brand affinity
Movers, new parents, retirees, new homeowners
Hobbies, media consumption, content preferences
Browse, search, and in-market behaviours, refreshed continuously
Four steps. One continuous loop. Every campaign is triggered by real intent, activated across every channel, and measured end to end — turning one-off mail drops into ongoing, programmatic direct marketing programs that keep clients for years.
Ingest CRM records, transaction history, and existing mailing lists. Relevate builds persistent, AI-enriched customer profiles — combining your client's first-party data with 97% of US households and real-time digital intent signals.
AI models score and segment your clients' audiences — identifying the highest-intent households using propensity modelling, lookalike audiences, 1,500+ behavioural and demographic attributes, and near-real-time digital intent signals. For both prospecting and customer DM.
Execute programmatic direct mail — triggered, not scheduled — amplified automatically by coordinated email and social. QR codes and PURLs on every piece. Gift card offers when needed. Household-level personalisation on every channel. No changes to your print or fulfilment workflow.
Closed-loop matchback attribution connects every campaign touchpoint to real business outcomes — mail, email, social, QR scans, PURL visits, gift card redemptions, all tracked to the household. Show clients exactly what worked — then optimize and repeat.
Continuous Optimisation Loop: Measure → Learn → Improve → Repeat ·
Every campaign makes the next one smarter.
Nine integrated capabilities that replace a stack of disconnected point tools with one intelligence and execution layer, purpose-built so print and direct marketing providers can enable programmatic direct mail, close the attribution gap, and grow revenue per client. White-labelled and ready to deploy under your brand.
Trigger direct mail campaigns based on real-time digital intent signals, not quarterly list pulls. Continuous, intent-driven, responsive to actual buying behaviour. The operating model your clients are already asking for.
Near-real-time browse, search, and in-market signals identifying households actively researching your client's category right now. Powers both prospecting (finding new customers) and customer DM (timing the next touch to existing customers).
Match consumer and B2B identities across devices, households, and data sources. 97% US household coverage with persistent customer views that get smarter with every campaign.
AI-powered prospect modelling, propensity scoring, and lookalike audience segmentation, built fresh for each client, every campaign. The answer when your client asks, “what's our AI capability on this account?”
Automatically trigger a coordinated email sequence to the same matched households that received the mail piece, firing on in-home date, sequenced through the decision window. The single biggest lift you can add to an existing mail program.
Every QR scan and PURL visit tied back to a specific household, a specific mail piece, a specific campaign. Real engagement data, not estimates. Rolled into matchback automatically.
Load the offer. Assign to the scored audience. Track redemption at the household level. Gift card offers consistently drive the highest direct mail response rates, now managed natively in the platform, rolled into matchback reporting automatically.
Variable creative, offers, and imagery driven by propensity scoring, digital intent, and life-stage data. Not just first-name tokens. Different households see different campaigns, automatically, at scale.
Every conversion tied to the specific campaign, channel, and household that drove it. Not a model. Not an estimate. Real response data in a live dashboard, the answer to “is our direct mail working?”
One platform. Zero gaps.
Programmatic direct mail, digital intent, activation, and attribution all working together from day one.
Whether your clients are selling homes, growing a franchise network, or
acquiring new account holders, Relevate has the data depth, audience
intelligence, and campaign tools to deliver results in their market.
Real estate moves fast. Relevate identifies movers, new homeowners, and active property searchers the moment they enter the market — using life event triggers, intent signals, and neighbourhood-level audience intelligence. Your clients' campaigns reach the right household at the peak of their buying intent, before the competition knocks on the door.
Franchise growth depends on local relevance at national scale. Relevate solves the unique challenge of consistent brand messaging across every location while staying locally relevant — giving every franchisee AI-powered audience modelling and coordinated multi-channel campaigns, tailored to each local market, managed from a single platform.
In financial services, timing and precision are everything. Relevate's real-time intent signals identify consumers actively researching mortgages, insurance, or investment products — while wealth segment modelling and behavioural data ensure your clients reach the right prospects with the right message, compliantly and at scale.
Digital intent prospecting, AI audience modeling, email amplification of direct mail, QR codes and PURLs, gift card programs, advanced personalization, and closed-loop matchback attribution, everything your clients are asking for, white-labelled under your brand. Start your free trial today.
Three reassurance points
