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Relevate AI Business Identity Resolution matches incomplete and inconsistent records across your systems to persistent business identities, connecting companies, locations, domains, and decision-makers into one account view. Targeting, prospecting, and measurement then share one answer to a simple question: who is this, really?
One customer appears as “ABC Mfg” in the CRM, “ABC Manufacturing Inc.” in billing, a regional branch in the order system, and an unfamiliar domain in web traffic. Without a shared business identity, duplicates inflate pipeline, territories overlap, and signals from the same account never get added up.
Business Identity Resolution connects those fragments into one persistent profile, so every team sees the full account, its locations, and its people, and every signal lands where it belongs.
Compare company names, addresses, domains, phone numbers, and contacts across your CRM, order systems, and lists. Relevate recognizes when differently formatted records describe the same business, even when fields are incomplete or inconsistent.
Merge duplicates into a single persistent business identity, choosing which values represent the account, such as the preferred name, address, or primary domain, while source records stay intact.
Attach enrichment, digital signals, and transactions to resolved identities, then send clean accounts to prospecting, analytics, and the CRM. Targeting, attribution, and segmentation all start from the same view of each business.
Turn consolidated inventory, shipment, and backlog data into sharper forecasts and demand plans.
Records enter from the systems you already run, are standardized and matched, and resolve to persistent business identities that carry hierarchy, contacts, and enrichment into every Relevate capability.
From “is this the same company?” to “how much does this account really buy?” Business Identity Resolution ties records and signals to real businesses, so account questions get consistent answers.
Business Identity Resolution works on the account, order, and prospect data you already have, resolving it into persistent identities that flow back into your CRM and tools, without a cleanup project that never ends.
Tell us where your account, customer, and prospect records live today. We’ll show you how Business Identity Resolution connects them into persistent business identities, and what that means for prospecting, targeting, and reporting, alongside the CRM and systems you already use.
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